Thursday July 7, 2022
As promised, a bit of print trivia for you! Everyone loves a bit of ketchup….
Heinz is planning to trial a paper-based, recyclable Tomato Ketchup bottle as part of an array of initiatives to reduce its environmental footprint.
Food and beverage giant The Kraft Heinz Company is working with UK innovator Pulpex on the project.
The paper-based bottle is made from sustainably sourced wood pulp. It has a small plastic cap. Heinz caps are 100% recyclable.
The two firms are working on a prototype for Heinz’s iconic Tomato Ketchup brand to see how the bottle will perform during processes such as filling and transit, and then with consumers.
Based on its current data, Pulpex believes the carbon footprint of Pulpex bottles is “materially less than glass and plastic on a bottle-by-bottle basis”. Once used, the bottles are also expected to be widely recyclable in paper waste streams.
(all information provided by Printweek Monday 16th May)
Hopefully this will prove successful and we will see these in the supermarket and on your dining tables!
Exciting times for the future.
#recycling #lovepaper #longlivepaper #ketchuplover