8 top tips on how to design your perfect business card
Friday July 29, 2022
Essentially, a business card contains all the information your customer could possibly need to know about you! It’s a great way of making a positive impact on a customer or prospect.
- Firstly, choose the size you would like your card to be.
The most popular sizes are:-
55mm deep x 85mm wide
55mm deep x 88mm wide
55mm deep x 90mm wide
By all means go larger or smaller if you want to stand out from the crowd. Be mindful that if you want to use standard business card holders, then try not to deviate too much wider than 90mm.
- Information to include:-
Most important is your company logo. Make sure you have a good quality version of your logo to make it look the best it can possibly be.
Your full name.
Add any qualifications after your name. These are always something to shout about.
You may or may not want to use a job title. It’s your choice.
Mobile number. Don’t forget, people will want to contact you easily. They can use this to call, text or Whats App a message to you.
Business address. Not everyone displays their address on their card, it’s really down to the individual.
Email address is a must. People communicate by email more than ever these days.
Website address. No matter how small a company you are, a basic website is essential. With everyone using internet searches to find companies, it will be difficult to find you without one.
- Do you want the cards to be printed front & reverse? In the ideal world, I would say a double-sided card is much more beneficial than a single-sided card. You have paid for the card anyway, might as well use its full potential.
- Using colour?. By all means you can include some imagery/photos on the front of the card, but don’t make it too busy or difficult to read. Have a play around with different colour schemes which work in harmony with your company logo. At the end of the day, you want this card to look professional.
- You can use the space on the back to list the products & services you offer. Be concise in your list, detailing your popular products & services. There is no harm in listing the popular ones and finishing with “and much, much more”….or something similar.
- In my experience, very few people use photographs on their business cards, but this is down to personal choice. When you are ready to market yourself, leaflets are the way forward which would include photos.
- Adding a QR code to your card will enable your customer to go straight to your website. Don’t forget the QR code will need to be large and clear, test it out with your phone camera before committing to print.
- The most important thing about designing your business card, is to check the spelling & grammar are correct before sending to print. Check and double check all the details are correct as you want to avoid any mis-prints. Don’t forget on-line companies won’t glance over your artwork for any obvious mistakes. For that special service, you will need to try us! sales@barrettprint.com
